Chris Bontempo is the Chief Marketing Officer of IBM Americas. He is responsible for demand generation, field and ecosystem marketing for IBM’s hybrid cloud software, systems and services businesses in the US, Canada and Latin America. He previously led marketing for IBM’s Cloud and Cognitive Software business in the Americas. Prior to that, he led marketing and offerings for IBM Security in the Americas for 5 years. He joined IBM in 2005 and has led marketing teams in Market Intelligence, Cloud, and helped launch the IBM Smarter Planet brand campaign.